Your EPK ( electronic press kit ) needs to express who you are as an artist, and what you bring to the table. Everyone’s will be different, but more or less will comprised of the same content. This is your music resume, so yes, it really does matter.
Things to include in your EPK:
Keep it relevant. They don’t need 4 lines of explaining how you’ve been off and on playing music, or every job you’ve ever had, or your current job.
fluffing is ok, and it’s good! Share everything you can about the events you’ve played, and who you may have opened for.
Get the most information about yourself as an artist, with the least amount of words possible.
a bullet point / “snapshot” version of your bio. Something that gets your accomplishments across quickly, and clearly at a glance. Basically your elevator pitch.
Your full length bio is also important, but has its home on your “about me” or “bio” page on your website.
video is king. While they still want to see your spit and polished studio, or music videos, they need to see you live. They’re booking the LIVE you, not the music video you.
typically need to be upbeat. If you’re trying to get bar gigs: they don’t want someone singing a lot of crying in your beer songs.
It isn’t a bad idea to throw a cover song most are familiar with on there.It helps bring something familiar to the buyer
while your FB/ IG pictures can be candids of your life, these should not.
They should convey clearly and concisely who you are as an artist.
Not every photographer is qualified for musician promo shots. Your family friend with a kicking Nikon isn’t always the best choice.
These are something that are worth putting money behind.
played a show and made the paper? Pull the excerpt for your EPK! Or link to the papers site.
Have you had someone in the industry compliment you ? Quote them. It shows the talent buyers you have notary with those higher up.
A HIGH QUALITY PRINTABLE POSTER
this makes promotion easy for the venue. It also give you control of the photo/poster they promote to keep your brand cohesive.
It should be simple; HD photo with your name/logo, your website URL, social media handles, and a blank space for them to fill in the date and time.
Keep an updated set list linked in your EPK. That way they’re able to see the spread of material you play.
This makes it easy for private parties to choose the set list they’d like you to play.
ANYTHING THAT GIVES YOU THE ADVANTAGE
Do you have a killer light show, or have notable musicians backing you on stage? Have a single that’s being played on local or national radio? Let them know that.
IN THE END
It’s easy to get in the mind set of your buyer. They simply want to put butts in seats and beers in hands. They need to make money, so you can make money.
Keep this in mind while approaching booking, and it makes the process much easier.
After you’ve compiled this, you’re ready to send it out.
There are strategic ways in doing so.
You need to have an email template you can quickly customize for each venue. These emails should include your snapshot bio, your EPK, website URL, social handles, and contact information. They don’t need to be long: short sweet and to the point.
BUT, there are dos and don’t for sending out your EPK.
DONT: send it as an attachment. It’ll more than likely find it’s way into spam, or they won’t open it, thinking it can contain a virus.
If you want it in a PDF format, ask them if they’d like to receive it as an attachment, so they know it is coming.
DO: make it a page on your website. It doesn’t have to be in the main menu, you can hide it, and just send them the link.
DONT: send out blast emails to venues. They can tell, they get annoyed, and will never book you.
With the era of FB, a lot of venues prefer you to send it over messenger. It should contain the same information, but shorter. Messenger doesn’t have the format to handle a lengthy email. trim off some of your opening paragraph. It can be more informal, because it is over FB
If you don’t get an email back: don’t take it personally. They get hundreds of emails a week, they may not have gotten to it yet. Give them a week, and give them a phone call to follow up.
If they end up passing, that’s okay, it wasn’t the right fit. There’s no shortage of venues.
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